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How to implement DevOps automation in your business?
If you've ever thought, 'We need to deploy features and updates quicker,' DevOps automation might be your solution.

If you’ve ever thought, “We need to deploy features and updates faster”, DevOps automation might be your answer. If your goal is to deploy updates in hours instead of days, proactively fix user pain points, and minimize human error in deployment, you’re in the right place. This guide will walk you through what DevOps automation is, how it works, and what tools and steps you need to implement it successfully.
What is DevOps?
Top level definition: DevOps expands agile working principles outwards from your product/development teams to include your IT operations team. When implemented well, the productivity benefits of Agile – like short sprints and continuous delivery – become even more pronounced. With DevOps, you can deploy several times a day instead of just a couple of times a week.
How does it work? Through Continuous Integration/Continuous Deployment (CI/CD), which allows phases to run concurrently, speeding up processes and bypassing potential blockers.
The Business case for DevOps automation in 2024
You've been running Agile a while. It works fine. Why risk disrupting everything now? It's a valid question – every major change carries risk, and you should absolutely weigh the benefits against potential disruptions. But here's our take: DevOps is the only methodology you can implement that will actually keep you ahead of the competition, rather than just keeping up with it.
The game-changing difference
While traditional approaches might get you weekly deployments, DevOps enables multiple deployments per day. Think about that scale of improvement in your delivery speed and user experience.
Why timing is critical
Today's SaaS landscape is unforgiving. With subscription-based models dominating the market, users can jump ship at any moment. When switching providers is as easy as a click, your deployment speed and responsiveness to user needs can make or break customer retention.
Key benefits at a glance:
Better testing. Implement comprehensive testing frameworks that catch issues early in development. Automated testing ensures thorough coverage and reliable quality assurance across all features.
Proactive solutions. Identify and address potential issues before they impact users. Automated monitoring and alerting systems help maintain optimal performance and prevent service disruptions.
Error reduction. Minimize manual intervention and human error through standardized processes. Automated workflows ensure consistent execution and reliable results across all operations.
Resource optimization. Maximize IT efficiency by automating routine tasks. This strategic approach allows your team to focus on innovation and high-value projects rather than repetitive maintenance.
What DevOps automation tools do I need?
DevOps automation isn't really about any one process or tool in particular. There's no such thing as a single DevOps automation platform you can implement that will take care of everything. Instead, DevOps automation is achieved through implementing a host of different tools, each with a specific purpose. These include:
Containerization
Docker and Kubernetes create portable environments that eliminate deployment inconsistencies. These containers ensure your code runs smoothly across all platforms, reducing environment-related issues.
Automated testing
Tools like Jenkins streamline testing and debugging processes, significantly reducing deployment time. Automated testing pipelines ensure consistent quality while accelerating development cycles.
###Continuous monitoring
Solutions like AppDynamics and RayGun provide real-time insight into application performance. These tools help teams quickly identify and resolve issues before they impact users.
###Infrastructure automation
Puppet and Chef automate infrastructure management tasks, minimizing manual errors. This automation frees your IT team to focus on strategic initiatives rather than routine maintenance.
Automation is powerful — but every system needs safeguards. See how to prepare your team in Risk mitigation in software development.
How to create a DevOps implementation plan?
Implementing an entirely new methodology held up by numerous different types of software can sound intimidating. Spend time nailing down your requirements, break large phases down into smaller tasks, and commit to measuring your success. You'll get there.
This will vary from business to business, but a rough structure for your DevOps implementation might look something like:
Define requirements. Start by clearly outlining your project scope, technical needs, and business objectives. This foundation ensures your DevOps implementation aligns with organizational goals.
Plan resources. Assess needed expertise and allocate appropriate budget for tools and training. This step ensures you have the right team and financial resources to support implementation.
Create a timeline. Develop a realistic implementation schedule with clear milestones and deliverables. A well-structured timeline helps track progress and maintain project momentum.
Measure success. Establish and track key performance indicators (KPIs) to evaluate implementation effectiveness. Regular measurement ensures your DevOps initiative delivers expected results.
Gather feedback. Collect input from team members and stakeholders throughout the implementation process. Continuous feedback helps refine and improve your DevOps practices.
Your DevOps implementation plan: a step-by-step guide
Day to day, DevOps is mainly going to affect your product, design, development and IT operations teams – but it has an impact far wider than that. DevOps offers deployment speeds that have never been possible before, and that's going to have a ripple effect across many other parts of your business. If you're releasing new products or features at the rate of knots, you might need to check in with customer service, marketing and more to help them up the pace.
Building a team and a budget
There are DevOps engineers and DevOps engineers. Whilst it can be tempting to hire one or two very good generalists and hope that will see you through, a specialist can be worth their weight in gold when the technical aspects of implementation roll around.
Spend some time looking at your requirements and who you need to fulfill them. You might need some or all of the following specialist DevOps engineers.
Release Manager. Coordinates software deployment cycles and manages build releases from planning to execution. This role ensures smooth, timely delivery of software updates while maintaining quality standards.
Automation Expert. Designs and implements automated workflows across the development pipeline. This specialist optimizes processes and reduces manual intervention to improve efficiency.
Software Tester. Executes comprehensive testing strategies within the DevOps framework. This role ensures code quality and functionality through automated and manual testing procedures.
QA Lead. Maintains quality standards and best practices throughout the development lifecycle. This position oversees quality assurance processes and ensures consistent delivery excellence.
SecDevOps Engineer. Integrates security practices into the development and deployment pipeline. This specialist ensures robust security measures are built into every stage of the DevOps process.
Project timelines
Our top tip: overestimate, overestimate, overestimate.
Obviously, don't be cynical. Adding huge swathes of time to your project might make higher-ups question its viability (not to mention the extra budget a longer budget would require).
Equally, DevOps is a complex implementation with several tricky technical components. Those extra couple of days or weeks could be the difference between a confident team delivering on time and a stressed team desperately trying to claw back overruns.
Identifying and measuring KPIs
Rather than obsessing over every metric, focus on a balanced mix:
- Deployment frequency – How often you release updates.
- Lead time for changes – How long it takes from code commit to production.
- Change failure rate – How many deployments require fixes or rollbacks.
- Recovery time – How quickly systems recover from incidents.
Asking for feedback
Ask for feedback before, during and after each implementation stage, and build in time to tweak anything that isn't quite right. Creating a stakeholder panel is a great way to build a balanced source of feedback that represents the business as a whole.
We'd love to say, as developers, that tech behaves as you expect it to 100% of the time, but we all know that would be optimistic at best and extremely disingenuous at worst. Often it's not an open and shut case of whether it works or not – it's whether it works for you. Having time set aside to check in with your IT teams can help you identify customizations that result in major efficiency gains in the long term.
Exploring DevOps automation services: what to look for?
DevOps implementation requires active organizational involvement, but external expertise can significantly enhance your transformation journey. Organizations typically engage with two main types of external support: third-party DevOps consultancies that provide independent guidance and implementation oversight, and freelance DevOps engineers who bring specialized technical expertise to specific aspects of your project.
Benefits of external expertise:
Partnering with external DevOps specialists offers several strategic advantages:
- Access to specialized DevOps engineers without long-term overhead.
- Insights from multiple industries and proven implementation templates.
- Continuous optimization of your CI/CD pipelines and automation setup.
- Ongoing support to keep your infrastructure secure and efficient.
DevOps consulting with Kellton Europe
At Kellton Europe, we've consulted on a wide range of DevOps projects for major Fortune 500 companies and hotly-tipped startups alike. Our DevOps automation services get you where you need to be to reap the benefits of CI/CD – with ongoing support and maintenance where needed.
Got a project going? Get in touch to see how our team could help.
FAQ
What is the goal of DevOps automation?
DevOps automation aims to accelerate software delivery by automating repetitive tasks, reducing human error, and improving collaboration between development and operations teams.
How does automation improve CI/CD pipelines?
Automation speeds up Continuous Integration and Continuous Deployment (CI/CD) by running builds, tests, and deployments automatically. This leads to faster updates, fewer bugs, and greater consistency.
What challenges can occur when implementing DevOps automation?
Common challenges include tool integration issues, lack of team alignment, and insufficient monitoring. Starting small and scaling gradually helps overcome these hurdles.
How can you measure DevOps success?
Track metrics such as deployment frequency, lead time, system reliability, and error rates. These KPIs show how automation impacts performance and business outcomes.

Sebastian Spiegel
Backend Development Director
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